Understanding Affiliate Marketing

Hey Guys, Welcome to Bestdealsandiscounts.com. In this article, I will help you in understanding Affiliate marketing.

Have you ever thought that you can earn some commission when referring any product or service to any person and he ends up making a purchase? If yes, then it is Affiliate marketing.

Now, let’s understand step by step the different aspects of Affiliate Marketing.

What is Affiliate Marketing?

Affiliate Marketing is the process of earning a commission by promoting the products and services of other Brands.

As an affiliate, you are like a salesperson for the company who is not on their payroll. But, if you help them make a sale, they reward you.

The best thing about affiliate marketing is that you can do it at your own pace, there is no target, no pressure, you can promote the product of any number of companies and earn commissions from all of them.

Affiliates, Sub-Affiliates & Super-Affiliates

In the Affiliate network, Bloggers and other promoters directly sign-up with the brand and earn commission directly from the brand when they get sales to the brand.

A sub-affiliate network is a company that signs-up as an Affiliate with a brand and many bloggers sign-in with the sub-affiliate network in order to promote that brand and can earn commissions without themselves signing up as an affiliate. When the sub-affiliate network earns, they make payment to the sub-affiliates within their network who got sales. E.g: Earnkaro.com.

A super affiliate generates more sales than hundreds or thousands of smaller affiliates combined. Super Affiliates get more leverage than average affiliates. They are offered attractive commissions, custom rates, and terms. To learn about the different tools for Super-affiliates, please read this article: Top 21 Affiliate Marketing Tools for Super Affiliates

Marketing Channels

There are Marketing Channels for Affiliate Marketing. Some of them are:

Bloggers: The Bloggers write reviews about the product or service, thus promoting the brand in a compelling way leading to an increase in traffic back to the seller’s site.

Influencers: Through their impressive following, they direct consumers to the seller’s products through social media posts, blogs, and other interactions with their followers.

Paid Search focused microsites: These sites are different and separate from the brand’s main site. By offering more focused and relevant content to its tribe, microsites lead to increased conversions due to their simple and straightforward call to action.

Emails Lists: Affiliates send Emails to all the audience in their email lists in the form of newsletters that include hyperlinks to products, thus promoting them.

Large Media Websites: These sites generally get huge traffic and have an audience of millions and promote products to their massive audience through banners and contextual affiliate links.

Types of Affiliates:

There are different types of Affiliates. Some of them are:

Charities: There are groups and organizations looking to raise money for a cause.

Coupons & Deals: This is for people who primarily focus on consumers who are looking for discounts

Co-registration Affiliates: Here the marketers promote products or services related to one in which the customer expressed interest.

Domain Oriented Affiliates: This monetizes mistyped versions of the advertiser’s URL or other domain-related situations

Loyalty Affiliates: These affiliates offer cashbacks or other types of rewards and incentives to consumers for conversions.

Paid Search Affiliates: These affiliates drive traffic or conversions through paid search marketing

Sub-Affiliate Arrangements: Here sub-affiliate network signs-up as an Affiliate with a brand and many bloggers sign-in with the sub-affiliate network in order to promote that brand and earn commissions without having to sign up as an affiliate themselves

Popularity:

Affiliate Marketing over the years has become very popular. More than 90% of the companies stating affiliate marketing programs have become an integral part of their commercial success. As the industry reports, more than 20% of the annual revenue is generated from these Affiliate Programs. The highest commission is paid by online companies which sell services like Web Hosting services, Softwares etc.

These programs are bound to be popular, as the brands are generating revenue without spending much on Marketing. They don’t need to hire any sales personals and they pay Affiliate marketers, only when they get a sale from them. And Affiliate Marketers can promote any number of products of any Companies and are paid when they get a sale to the company. Hence, it’s a win-win situation for both of them.